How to write visually
shortcuts August 14th, 2008
Get Great Copy Shortcut #3
Use bullet points to call out the most important points. Note that I didn’t say use bullet points for every important point. Judicious use of bullet points allows for quick reading and thorough understanding. When using bullets, make sure to keep a parallel structure like this example where I use an action-oriented verb to start each point.
Use bullet points to call out the most important points. Note that I didn’t say use bullet points for every important point. Judicious use of bullet points allows for quick reading and thorough understanding. When using bullets, make sure to keep a parallel structure like this example where I use an action-oriented verb to start each point.
Bullet points let you:
: Draw attention to the customer benefits
: Break up the monotony of long blocks of text
: Create visual interest
