Boosting landing page conversions
content, effective communication, marketing, resource, writing May 13th, 2008
I’m sorry that I won’t be attending MarketingSherpa’s 2008 Landing Page Optimization Workshop in June (client commitments) but there’s still time for you to register if you can clear your calendar.
MarketingSherpa always does a bang-up job of presenting cutting-edge information and I never walk away from any of their seminars with no less than a half-dozen new ideas and/or findings.
One of the biggest things I expect attendees will hear is to test, test, test their landing pages.
In fact, I’m in the middle of a client engagement in which we’re testing shorter copy over longer copy for a series of landing pages.
Our first test (shorter copy) resulted in 18,600 landing page visits and a 60% click-through rate.
I’ll keep you posted on our second test (longer copy), which I’m predicting will boost the click-through rate.
