Transparent communication … are you in?
content, effective communication, web copy, writing January 22nd, 2009
This administration is touting “a new level of transparency” both in government and communication about that government, and has pledged to “use technology to reform government and improve the exchange of information.”
Merriam-Webster defines transparency as: “free from pretense or deceit, frank, easily detected or seen through, obvious, readily understood.”
I say, “Bravo!” for transparent communication … especially in business.
Remember, communication only happens when a message is sent, received and understood. Here’s my clear communication checklist to help you promote transparent communication between you and your constituents.
Does/is your communication:
- Have a defined purpose
- Focus on a single topic, when possible
- Free from unexplained jargon, acronyms and buzzwords
- Use clear, concise sentences and language
- Get to the point
- Open up the possibility for dialogue
In my opinion, transparency in communication is not that difficult to achieve from a tactical standpoint; it does, however, require you, your team, your business and your brand to make a real commitment to transparency. Are you in?
