Next chapter

content, effective communication, marketing, presentations, writing

The year was 1989. I was a newlywed armed with a degree from Otterbein in Speech Communications when I started working at Ohio Magazine. My first day on the job they gave me a stack of magazines and said, “Here. Read these.”

Read these? Read all day long and you’ll pay me???

I thought I’d won the lottery.

But read I did. I studied the written word, the turn of a phrase, the crafting of a story.

But because I’m, um, gregarious and outspoken, and because my boss was sharp enough to put people where they would thrive, he dubbed me Ohio Magazine’s first-ever promotions manager.

I traveled the Buckeye State, rallying small towns from here to there in celebration of various cover stories. And although I become the defacto spokesperson, I still yearned to stretch my editorial wings.

(Somewhere there’s video of a thinner, younger me dressed head-to-toe in cream-colored business attire in front of an outhouse. Oh, how, OMag loved the unusual angle.)

I adored my job as promotions manager — until they published my first article.

I simply could not contain my joy at my very first byline and promptly quit to pursue a freelancing career.

In the 17 years since, I’ve been fortunate enough to combine both loves — writing and communications — to a highly rewarding career.

I’m one of the few writers I know who has deep experience in interactive and print communications, as well as in marketing communications and feature writing.

In my consultancy, I bring everything I’ve learned in 20+ years of writing, speaking and communications to clients who want to create and deliver an impactful message. My sweet spot is cutting through the clutter and helping people find their true voice and message.

Of course, I continually look for new ways to service my clients, so last December when friend, mentor and genius collaborator Ruth Milligan approached me to explore her re-ignited passion for helping people with their presentation style and substance, I was in, hook, line and sinker.

Together, we could take all that we knew and learned through decades-long careers in the field and deliver something useful and radical.

Together, we could serve an under-served contingency, elevating people’s ability to communicate beyond what they think they’re capable of.

Together, we could help people find their voice and deliver their worthwhile and worthy ideas in ways that are meaningful and memorable.

And with that, we’re beyond thrilled to announce the launch of ar.tic.u.la.tion. (Read Ruth’s post for her story.)

I won’t be giving up my copywriting, content and communications practice; rather, I’ll be extending my offerings through ar.tic.u.la.tion.

The creative, strategic and collaborative work I do will continue. I’m simply expanding it to include public speakers and presenters and tapping a bit more into the coach I’ve been all along.

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Hanging on

Pets, life, writers, writing

Four years ago this July, I left my job at Resource Interactive, launched my business, and welcomed two adorable kittens into my life.

They’re no Sockington, but my two fur babies, Bailey and Avery, bring me daily doses of love, joy and delight.

Avery likes to stand on her head and be petted (but never held) and Bailey is what we affectionately refer to as a lap whore because she jumps into our laps even when we’re standing up. (Yeowch! Those back claws are killer.)

And every day of every year for the past four years, one or the other of them drags a certain toy we call their “baby” through the house, meowing and yowling along the way.

This baby is (I should say was) a white, feathery puff that I once used to dust on sparkly body powder. They confiscated it from me, claimed it as their own, and now drag it through the house with said howling in order to “gift” it to us as a presumed token of their affection.

I wash it. I sew it. I repair it. But over the years it’s gone from intact to unraveled and now thread-bare. But they love it; and so we hang onto it though its natural life ended long, long ago.

photoThe baby, which today is literally hanging on by its last thread, made me wonder: What do we hang onto that’s comfortable, yet tattered and worn? What are we afraid to let go of?

In writing and communications, it’s often what we call “the little darlings,” the words and phrases and stories that we love and try to force-fit into our prose, often to its detriment. In life, it can be relationships, habits, jobs or shouldas/wouldas/couldas.

Perhaps today is the day to let go of something we’ve been hanging onto. What will you let go of?

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Being me

blogging, effective communication, miscellaneous, writing

I spend a lot of time on this blog talking about writing and communicating and all that. It’s what I do.

I love it, of course. And you, dear readers, seem to like it too. (Thank you.)

But sometimes I don’t wanna come up with another post titled “3 tips for better communication” or “How to write faster and better.”

Sometimes.
I just.
Wanna.
Write.
About.
Something else.

Sometimes I just wanna share my ideas, thoughts, opinions and experiences.

About nothing.
About me.
About life.

And life is a series of planned and unplanned conversations. Of good communication. Of bad. Of humor. Of sadness. Of humanity.

And so, that’s what I’m gonna do. Inspired by Christine, modeled by Dawn and informed by Alaina, I’m going to start writing about all kinds of things here.

I hope you like the change.

I know I do.

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Lessons learned from being burned: How to hire a freelancer or consultant

effective communication, miscellaneous, writing

A colleague shared with me the other day how frustrated and disappointed she was with hiring freelance writers and marketing consultants to help with her business. I asked what she thought the problem was and she shared some very specific things with me.

What she said neither shocked nor surprised me. Unfortunately, I hear it all the time from clients who hire me to fix or clean up the aftermath of hiring the wrong person.

Let me say upfront that some freelancers are just plain awful at their craft; others are well intentioned; and still others make excellent partners. And just because someone is good at what they do, does not mean they’ll be the right partner for you.

I could literally write a book about when and how to hire a freelancer — and when not to. So, for brevity’s sake, let’s just look at the topic based on what my colleague shared.

Here’s what she said made her blood boil:

Freelancers who are copywriters but try to be marketing consultants

Marketing communications “consultants” or “coaches” who recommend the same cookie-cutter approach for B2B that they recommend for B2C

Those who are so into social media that they make social media the focus of their conversation before they really understand my business

Yikes. I winced at those. It’s embarrassing to me as a consultant/coach/freelancer to have others tarnish my beloved profession.

As a consultant experienced in both B2B and B2C marketing and communications, I know how challenging it can be to distinguish the two. In fact, I’m working with a client who is using a big, fancy New York agency and we’ve had to repeatedly remind them that our end-customer is not the consumer. The distinction can be a fine line, and I’m of the opinion that social media and e-communication is changing even the B2B space. (More on that another time.)

But, that’s no excuse for delivering shoddy, ineffective copy. And there’s never an excuse for delivering templated anything.

So, here are my suggestions for avoiding what my colleague had to endure:

  1. Find and qualify. Get referrals from peers and colleagues, networking groups, etc. But don’t stop there. Do some additional research. Visit their web site, Google their name, set a Google alert, pre-screen by phone before meeting them face-to-face, do a reference check, compare them to others, etc., etc., etc. Be thorough in your research. My own toolbox contains a simple pre-screen questionnaire that I use to qualify clients. Know what your  expectations are before you start looking for someone who can meet them. And remember, it’s rare to find someone who can “do it all.” You may need multiple partners to accomplish your goals. For example, I know some about social media, but it’s not my area of expertise — and I tell my clients that. If your potential partner says, “yes, yes, yes” and claims to be an expert in anything and everything, run for the hills … at least be sure to do additional research. Do they know the difference between PR and publicity? Are they accredited in their niche? How long have they been offering the service and in what capacity? Interview them and research their background thoroughly. Of course, balance that with the fact that until you’ve hired them, there’s a limited amount of time they can invest with you. Be respectful of their time and circumstances while you do due diligence.
  2. Perform a gut check. If their web site copy sounds like hype, perhaps it is. If you hear nice things about them with an underlying “be cautious” tone, don’t ignore it. Do not talk your way into or out of a partnership. You should be genuinely excited about who you’re going to work with. In my own business, I only work with people who seem as though they’ll value my contribution and respect my time. I’m not in the business of doing rush jobs, for example. There are plenty of great freelancers who cover that niche. I’m not one of them so I would not be the best partner for a client who has a hurry-up need. If a potential client tells me it’s not a rush job but I still get the sense that it is, I heed the warning. Doing a gut check saves me and my potential client a lot of heartache. Here’s another example from my own business: Like many freelancers, I typically invoice new clients one-third of estimated hours and wait for payment before getting started. Clients who balk at my terms are a red flag for me. Now, I’m not saying every freelancer should do that, but it works well for me and, more importantly, it helps me vet my clientele.
  3. Do your part. Sometimes, like it or not, the issue is with you, not your consultant or freelancer. How’s your communication? Do you hand off work and disappear, only to come back at the 11th hour? Touch base, schedule status updates, set guidelines and milestones. Your job is to manage the expectations of the project. Even the most independent professional cannot operate in a vacuum. I recently ended a client relationship for that very reason. My client simply would not engage with me, nor would she delegate that responsibility to someone on her staff. While I’m very flexible in how I work with people, I will not sit idly and listen to the sound of crickets. It’s a deal breaker for me.
  4. Remember you get what you pay for. While price is not necessarily equated to quality, it can be an indicator. Great partners charge a fair market rate that’s probably on the high end. While my hourly rate is competitive, I’m certainly not the lowest priced freelancer around. Why? Because I’m worth what I charge. I write fast. Very fast. I write well. I deliver results. And I charge accordingly. When considering hourly  or project rates, consider the time your project could take. A $45/hour freelancer may take three times as long as, say, a $90/hour freelancer. (Not always, of course, but keep it in mind.)

Okay, so I could keep going and going. I have opinions about these things! :)

Bottom line? Do your research, trust your gut, set and manage expectations, take the plunge and learn from your mistakes.

Share your freelance/consultant horror and success stories with me by leaving a comment.

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