Razor burn, writing and you

effective communication, marketing, writers, writing, writing toolbox

Ever since I bought a Venus Embrace razor, I shave my legs daily.

It’s soooo easy.

No soap.
No shaving cream.
Just zip, zip, done.

But recently I noticed my old razor sitting forlornly on a shelf in the medicine cabinet. And, along with it, three unused blades.

Frugality taunted me.

So, I temporarily retired the Venus Embrace and, ahem, embraced my old razor.

But the darn thing has a too-small handle.
It has a super-small shaving head.
There’s no handy-dandy shower holder.
And there’s no slime bar.

(Gillette calls it a “ribbon of moisture” but, hey, they’re not on my client list, so as a consumer, I call it “slime bar.”)

It’s a real pain to shave with the new/old razor.
And so I don’t.
Well, not often, anyway.

The problem is not the razor.

The problem is that it’s the WRONG TOOL for the job (shaving in the shower vs. shaving in the tub).

Which got me to thinking …

That’s what happens to writers: sometimes we use the wrong tool for the job.

And it doesn’t work as well — or as easily — as the right tool.

Take, for example, a thesaurus.

This one is good.
But this one is even better.

Why?

Because one is more literal and one is more thought provoking.

One gives me easy options but the other forces me to be more creative.
And that makes me a better writer.

Which tools do you use? Which tools make you a better writer — and which tools need to be dumped from your toolbox?

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How laziness can make you a better writer

writing

I’m feeling lazy today.

It doesn’t happen often, but it does happen.

And today is one of those days. Perhaps I’m feeling this way because I’ve just come off several high-energy, fast-turnaround projects that required a lot of focus and creativity.

The projects were grand, for sure, but they drained me in a way. At least temporarily.

So now it’s time to put something back. It’s time for me to get re-energized.

And, for me, the way to do that is to give into the laziness just a bit.

I ticked away at a couple of small projects earlier today, put my ‘out of office’ on and now I’m refueling my creative juices by NOT working, by NOT writing, by NOT honing my craft.

Instead, I’m baking pumpkin scones, doing some deep cleaning and going for a walk with my husband.

On a work day?!!??!!

Yep. And guilt free, I might add.

Because I know that when I take time (a day, a half day or even an hour) to refuel, I come back rested, refreshed and renewed. I come back with so much more to give physically, mentally and creatively.

I come back ready to write. And write well.

When’s the last time you were lazy in order to get more productive?

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What are your writing strengths?

writing

I love Dr. Phil. I find his common-sense approach appealing. In fact, one of my favorite “Dr. Phil-isms” is this:

You can’t fix what you don’t acknowledge.

That works for pretty much everything. Including writing.

Which is why I ask my coaching clients to complete a SWOT analysis of their writing.

If writing is a part of your job in any way, I encourage you to take stock of your strengths, weaknesses, opportunities and threats. In addition to being pleasantly reminded (I hope) of your skills, talents and capabilities, you’ll have some insight into which qualities you can use to their best advantage, and which areas need improvement.

Here’s an example of a SWOT analysis to help you complete your own:

Internal Factors

Strengths

Weaknesses

List the skills, talents and attitudes you possess that you consider to be a positive attribute with respect to writing. (Questions to ask: What advantage do you have? What do you do better than most?)

List the skills, knowledge and experience you lack or those you possess but consider to be a detriment. (Questions to ask: What could you improve? What causes you to struggle?)

 

creative thinker

 

tendency to overanalyze each word

 

good vocabulary

 

don’t like criticism of any kind

 

ability to learn quickly

 

lack confidence in my abilities

 

like to write

 

get frustrated easily

 

knows how to self-edit

 

don’t know new technologies

 

good at alliteration

 

 

 

 

External Factors

Opportunities

Threats

List the capabilities you could possess and the possibilities that could open up if you were to achieve your writing objective. (Questions to ask: What could become available to you? What trends would you like to stay in step with?)

 

List the negative possibilities and the things that could go wrong. (Questions to ask: What barriers are in your way? What worries you?)

 

ability to work on new projects

my writing could be outsourced if I don’t improve

 

get more upfront exposure to clients

 

no time to perfect a new skill

adding SEO copy expertise could add value to company’s service offerings and to my resume

 

unsupportive boss

could become the go-to writer for the company and earn a promotion

 

lack of a coach or mentor

 

 

 

 

 

 

 

 

 

One of my personal weaknesses is overuse of cliches. But because I know I have that tendency I’m vigilant to watch for them and rework my copy accordingly.

Spend time taking an honest look at your writing abilities, then look for tips, ideas, blog posts, articles, ezines, books, coaching opportunities and workshops that help you address your specific areas.

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11 Questions to Spark Creative Copywriting

marketing, web copy

My guest  blogger Marcia Yudkin shares how to spark creative thinking when faced with writing about the boring, the mundane and the tedious.

Spruce Up Boring Product/Service Descriptions With Variety, Voice and Verve
by Marcia Yudkin

Sigh. You have another 17 product descriptions to go for your web site or catalog. You realize the reader was yawning long ago, and you’re going to scream for not knowing how to avoid making every widget sound the same.

To the rescue! Here’s a quick checklist to help you inject variety and freshness into your copy:

  • What problem does the widget solve, and for whom?
  • How long has the widget been selling steadily, and why?
  • What uses or occasions is the widget especially appropriate for?
  • Where would you normally find one of its ingredients or components being used?
  • What doesn’t the widget have, which makes it superior?
  • It’s a cross between a what and a what?
  • How will the user feel when using it?
  • What does this widget go well with?
  • What kind of testing went into making the widget?
  • Why might you want more than one widget?
  • Why is the price so reasonable?

Now look at your list of answers and choose one or more ideas that provide an appealing angle. Add the practical facts like how big and how much, and you’re done.

No matter how prosaic the item, no matter how similar it is to other items, ingenuity can make it stand up and wave “Buy me!” to a shopper.

Marcia Yudkin, author of Persuading on Paper and 10 other books, specializes in compelling, yet hype-free copywriting. This article is adapted from her report, 73 Ways to Describe a Widget: Never Be Brain Dead Again When Having to Write Catalog Copy or Sales Material.

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