3 Tips to Write Better Instantly

effective communication, shortcuts, writing January 27th, 2010

Regardless of your job title, you probably have to write something every day (email, memo, documentation).

Improve your writing instantly with my three top tips:

1. Read it out loud to see how it will “sound” to the reader. Fix anything that trips you up. (I call these hiccups.)

2. Examine each individual word. Can you delete it? If not, can you substitute a short, simple word? (One of my favorites is swapping “use” for “utilize.”)

3. Vary sentence length. Some should be short. Some long. Still other sentences should be longer, since they create a rhythm that’s more interesting to the reader.

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Brainstorm your way to great copy

shortcuts, writing August 17th, 2009

Get Great Copy Shortcut #6

Sitting. Staring. Cursor flashing.

Almost nothing is more intimidating than a blank page and an equally blank mind.

Which is why I employ one of my favorite shortcuts … the nano-brainstorm. This shortcut is especially good for short, pithy bits of copy, headlines and taglines.

Here’s how it works:

1. Open a blank document and save it. (I’m a frequent saver.)

2. Open a browser window to Google.

3. Set a timer for 5 minutes. No more. No less.

4. Google the keyword(s) of your topic “+ quotes poems songs” and press enter.

5. Quickly click in and go through some of the results. When you see something that inspires you, toggle to your document and copy the text over or type the words in. Continue until you hear:

* DING * Time’s up.

1. Reset the timer for 5 minutes. No more. No less.

2. Now start typing variations of your own. Keep going until you hear:

* DING * Time’s up.

Start a fresh document and continue with your writing project. Make sure to keep your filled up nano-brainstorm document just in case there are some reusable ideas.

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What kind of writer are you?

content, effective communication, writing March 17th, 2009

This post inspired today’s topic.

So let’s get to it … What kind of writer are you?

Procrastinator: You do everything BUT write. Delay tactics are your specialty and writing is a chore and a bore. Solution? Chunk your writing time into smaller, more manageable segments; use a voice recorder to capture your thoughts instead of facing a blank document; and hire it out.

Perfectionist: You spend ridiculous amounts of time trying to find “just the right word.” You’ve never met a deadline (at least not without tearing your hair out) and you’re highly critical of yours and everyone else’s writing. Solution? Keep your high standards but temper them with realism; limit your rewrites to three; and ask an objective party to review your copy.

Free spirit: You love the written word and enjoy crafting amazing sentences. Trouble is you sometimes don’t get to the core message quick enough. Solution? Write a synopsis of the main message and keep it in front of you; read your copy through the lens of “How does this relate to the main message”; and start a personal blog as an outlet for all that creativity.

Rule follower: You pride yourself on knowing the correct placement of every dot and tiddle. End a sentence with a preposition? Never! Problem is your writing is difficult to read and perhaps too formal for your audience. Solution? Make a list of which rules you’ll never break and which rules you’ll agree to bend; videotape yourself in conversation and note how often the rules don’t apply; and become the go-to grammar guy or gal in the office (people will love you for worrying about such things on their behalf).

Bottom line? Your writing style is a lot like your natural hair texture: Stop fighting against it and start working with it. You don’t have to force a drastic change but you can learn how to mold and shape your writing style so that it’s less angst-ridden for you and more pleasing to your reader.

Other writing types? Share them here.

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