3 Ways to Become a Better Writer

shortcuts, writing

“I wish I were a better writer.”

That’s a refrain I hear all the time. Fact is, anyone can become a better writer. Now that doesn’t mean you’ll become a great novelist, award-winning author or sought-after copywriter. It does mean, however, that you can improve your skill level.

Like anything, becoming a better writer takes practice. So the first way to become a better writer is to write. Then write some more. Write, write, write, write, write.

World-famous author Ray Bradbury confesses that his first attempts at storytelling were atrocious. He says it took him from the age of 12 to 22 – ten full years — to begin developing his talent.

I’ve seen this in my own writing. My first published article in a regional magazine was mostly the work of my editor. But over time, I’ve developed my skill so that my editors don’t have to touch my copy much, if at all.

#1: The more you write the better you’ll write.

The second way to become a better writer is to read other writers. If you’re a copywriter, study the work of other copywriters you admire. If you’re itching to write a mystery, study the work of great mystery writers. Same with magazine articles, novels, children’s books, short stories, non-fiction, etc.

One of my favorite books is New York Times columnist Dan Barry’s, Pull Me Up: A Memoir. In it, Barry tells the story of his life and childhood while quietly telling the story of my own with beautifully crafted sentences and haunting word visuals. We are strangers. Our lives are not the same. And yet his words tell my story. That’s the power of brilliant and masterful writing and soaking it into the marrow of your bones I promise will make you a better writer. (But not without practice!)
 
#2: Read and study great work.

The third way to improve your writing skill is to practice writing like those you admire — both literally and figuratively. Start by writing someone else’s work in long hand. (No computers, please!) Do it again and again until you get a flow and a rhythm and a pace. Feel the writing. Then move into crafting your version of the same work. How would you rewrite the paragraph? What words might you choose for a headline?

Remember, these are exercises to help build your skill; not teach you how to plagiarize. Take note of another writer’s word choice, length of sentence and whether the adjectives are present or absent. Don’t worry about taking on someone else’s “voice.” Your voice will come over time and in time.

#3: Emulate great work.

Certainly, there are more ways to improve your writing skills, but start with these and be committed about doing them. You will see a difference in the pace, speed and clarity of your writing.

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How a cow town’s workforce strategy can help you create better content

effective communication, marketing, web copy, writing

I recently read an article in Columbus C.E.O. magazine called “Youth Ministry” about  what Columbus, Ohio is doing to lure young professionals to live and work in the city.

One of the sources in the story was quoted as saying Columbus could be a more inviting place for young professionals if it would:

  • Cease selling
  • Start building assets
  • Continue empowering people
  • Stop apologizing

Hmm.

Good for Columbus, sure.

But it’s also a four-part strategy for getting great copy.

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Look for the human side

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I have a confession … I adore human interest stories. The tug on my heart, the tear in my eye when they’re well written, well, it just gets me all verklempt.

Emotional writing, however, is not just for human interest reporters. Copywriters and communicators, too, can — and should — tap into the kind of emotion evoked by the presence of humanity in the writing.

Regardless of your subject matter, be it finance, real estate, insurance, food or something else, look for the human component of your story and put it front and center.

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It’s all about perspective

marketing, miscellaneous

There’s an old story about a British shoe company in the early 1900s. It’s said that the company sent two salesmen into into a third-world country to investigate whether that country could become a market for the company’s shoes.

Upon visiting, the first salesman telegraphed back to the home office:

No market here. No one wears shoes.

The telegram from the second salesman read:

Fantastic opportunity.  No one wears shoes yet.

Mmm. What communication, sales or marketing opportunity are you missing simply because your perspective is skewed or your biases override the unarticulated needs of your clients, customers or readers?

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