A single question to change your perspective

content, effective communication, marketing, miscellaneous, writing

I consider it my job to help my clients understand their audience. I like to challenge them with thought provokers that I hope will forever change the way they communicate — or even think about communicating — with their audience.

Here’s the question I ask and the one I hope you’ll start asking yourself or your corporate writers:

“Is this what you want to say or is this what your audience wants to hear?”

Remember, it’s not their job to hear you, it’s your job to reach and connect with them.

Possibly related posts

Common writing mistakes (almost) everyone makes

miscellaneous

Are you guilty or innocent of complicating your message and thereby making it less clear? Let’s find out.

Do you favor big words over small ones? If you say “utilize” instead of “use,” you’re guilty.

Have you created your own language by turning a noun into a verb? Really now, if you say “bulletize,” give yourself another guilty.

You’re guilty again if you craft sentences that rival those of Charles Dickens. Learn to self-edit (delete words and condense phrases) and to chop sentences into two or more thoughts.

Are you driven by your organization’s lexicon, throwing buzzwords and acronyms into every (or even a single) sentence? Guilty again. Save the jargon for emails to your boss. Instead, talk to your customers about what matters most to them in a way they (or even your own grandmother) can understand.

Post your worst sentences here and I’ll give a few of them a before-and-after makeover.

Possibly related posts

How to write conversationally

content, effective communication, writing

As a freshman in high school typing class (I think they call it keyboarding now), I sat next to a sophomore name Diana. Diana had perfect Dorothy Hamill hair, a petite frame and a perky smile. And she was a first chair flutist. Diana was everything I was not — except when it came to typing. Ah, in typing, we were equals.

During daily timed typing exercises, we battled it out. She typed 65 words per minute (wpm); I typed 70. I typed 68 wpm; she typed 72 wpm. Our typewriter duels were famous. At least in my mind. The fact is I don’t think she even noticed the chubby freshman with glasses and braces sitting next to her.

But somehow this imaginary competition spurred me onto greatness. I excelled at typing, er, keyboarding. Still do, in fact.

I suppose I have Diana to thank, at least in part, for my keyboarding speed; however I suspect that the real reason I type so fast is that the keyboard is a tool for me. It’s a conduit for moving thoughts from my head to the page.

When I write, I essentially carry on a conversation in my mind that manifests itself not from my voice but through my fingertips. What comes out are stories, ideas and natural dialogue. I don’t stop and try to choose the absolutely best, most perfect word before it comes out onto the page. We certainly don’t do that when we’re talking now, do we?

Of course, I may go back and change a word (or 20!) during the editing process, swapping out words that I find more pleasing or more descriptive than my original choice, or I may remove redundant words and phrases and shuffle some paragraphs around. The point is that sometimes we try too hard to “write” as opposed to “have a conversation.”

So the next time you’re composing a memo to the boss, writing a proposal for a client or creating copy that will be read by your customers, just sit down at the keyboard (or typewriter, if you dare) and say what you want to say simply, plainly and conversationally. Then you can go back to the copy and edit and reorganize as necessary.

Possibly related posts

Contact

Possibly related posts

blank

© 1999-2010 Jan O'Daniel. All rights reserved. -- Copyright notice by Blog Copyright