The world’s best writing tip

miscellaneous, writing February 4th, 2010

I didn’t invent it, of course, but I have been practicing it of late. What? The world’s best writing tip: Butt in chair.

Sure, I’ve heard it before but with my current workload (thanks, clients!), the only way to keep all the balls in the air and projects moving forward is to start cranking out copy.

And that requires putting my behind in the chair at my desk in front of my computer and getting things done. Not emailing, tweeting or posting my status. (During writing time, at least.)

It’s hard to sit still. But when I do, the words come. The type goes on the page. The copy gets done. The client is happy. And, frankly, so am I.

What’s stopping you from butt-in-chair-writing?

No ideas? Write about it. Too many ideas? Write about it. Not sure what to write? Write about it.

The point is to just sit and write for a period of time with no distractions. Set a timer if you have to. Reward yourself at the end of 30 minutes. Whatever it takes. I promise you will be more productive. I know I am.

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Evernote Is the Ultimate Go-Anywhere, Save-Anything Swipe File

miscellaneous, resource, swipe file January 29th, 2010

As most of my readers know, I’m a HUGE fan of the swipe file. So why it took me so long to find and use Evernote, I’ll never know.

I’ve had it on my iPhone for weeks now and only started using it last night started. Wowza! This is the electronic swipe file application I dreamed up in my head in the late 80s. Seriously.

Now there’s no excuse not to start and keep a swipe file. And Evernote makes it far easier to sort and find that little piece of information you just know you put somewhere.

I refer to my swipe file several times a month but I recently purged my office and made the mistake of purging some things I hadn’t used in years — just to save file cabinet space. Had I scanned it and put it on Evernote, well, you see where this is going. I would’ve had what I needed.

That’s it. Just wanted to make you aware of Evernote if you weren’t already. I’m off to start filling up my own Evernote swipe file …

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The Fourth Habit of Highly Effective Communicators

effective communication June 8th, 2009

Here’s another installment in my continuing my series on the 7 Habits of Highly Effective Communicators.

HABIT 4: THINK WIN-WIN
Covey says win-win is “a frame of mind and heart that constantly seeks mutual benefit.” In the case of effective communication, that means keeping the other person in mind. Note that the habit says speak to the mutual benefit. That’s what writers call the “what” and the “so what.” What do you want to say? And so what does it mean to your audience?

How to incorporate it:
Communicating your point fearlessly but with consideration takes practice. Find someone you admire who does it well and become a student of their communication habits. Also, always put yourself in the other person’s shoes. Take a moment to consider an alternate angle, an unarticulated need or an opposing viewpoint. Make a list of win-win words and phrases that are mutually respectful. If you look closely you’ll see that I use words like “many” and “some” instead of “all” or “none.” Sometimes it just takes softening the tone, swapping exclusive words for inclusive ones, or leading with a more benefit-driven message.

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3 Ways to Become a Better Writer

shortcuts, writing March 4th, 2009

“I wish I were a better writer.”

That’s a refrain I hear all the time. Fact is, anyone can become a better writer. Now that doesn’t mean you’ll become a great novelist, award-winning author or sought-after copywriter. It does mean, however, that you can improve your skill level.

Like anything, becoming a better writer takes practice. So the first way to become a better writer is to write. Then write some more. Write, write, write, write, write.

World-famous author Ray Bradbury confesses that his first attempts at storytelling were atrocious. He says it took him from the age of 12 to 22 – ten full years — to begin developing his talent.

I’ve seen this in my own writing. My first published article in a regional magazine was mostly the work of my editor. But over time, I’ve developed my skill so that my editors don’t have to touch my copy much, if at all.

#1: The more you write the better you’ll write.

The second way to become a better writer is to read other writers. If you’re a copywriter, study the work of other copywriters you admire. If you’re itching to write a mystery, study the work of great mystery writers. Same with magazine articles, novels, children’s books, short stories, non-fiction, etc.

One of my favorite books is New York Times columnist Dan Barry’s, Pull Me Up: A Memoir. In it, Barry tells the story of his life and childhood while quietly telling the story of my own with beautifully crafted sentences and haunting word visuals. We are strangers. Our lives are not the same. And yet his words tell my story. That’s the power of brilliant and masterful writing and soaking it into the marrow of your bones I promise will make you a better writer. (But not without practice!)
 
#2: Read and study great work.

The third way to improve your writing skill is to practice writing like those you admire — both literally and figuratively. Start by writing someone else’s work in long hand. (No computers, please!) Do it again and again until you get a flow and a rhythm and a pace. Feel the writing. Then move into crafting your version of the same work. How would you rewrite the paragraph? What words might you choose for a headline?

Remember, these are exercises to help build your skill; not teach you how to plagiarize. Take note of another writer’s word choice, length of sentence and whether the adjectives are present or absent. Don’t worry about taking on someone else’s “voice.” Your voice will come over time and in time.

#3: Emulate great work.

Certainly, there are more ways to improve your writing skills, but start with these and be committed about doing them. You will see a difference in the pace, speed and clarity of your writing.

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