Full-Length Bio:
Jan O’Daniel is a web copy expert and communication strategist who coaches writers, corporate communicators, marketers and entrepreneurs in the art of writing well and communicating effectively, both online and off.
From the start of her career in 1989 writing scripts and doing voiceover work for a Fox affiliate television station, to creating features and advertorial copy for an award-winning regional publication, to developing content strategies and online copy for some of the world’s most well-known brands, Jan has excelled at crafting customer-centric experiences that result in more traffic, more leads, more customers and more sales.
Her clients have ranged from multinational giants like Procter & Gamble, Wendy’s, Scotts and HP to Columbus, Ohio-based companies, such as Signature Worldwide, Exterior Portfolio and the North Market.
Jan has been engaged in interactive communication and marketing since 1997, and has shared in more than a half-dozen web marketing awards, including recognition as a Webby Award Honoree.
Jan publishes the Get Great Copy free monthly e-newsletter and blogs regularly at http://www.getgreatcopy.com/blog.
Short Bio:
Jan O’Daniel is a writer, web copy expert, communication strategist, and copy consultant who coaches writers, corporate communicators, marketers and entrepreneurs in the art of writing well and communicating effectively. Jan has been engaged in interactive communication and marketing since 1997, and has shared in more than a half-dozen web marketing awards, including recognition as a Webby Award Honoree, and is a Web Marketing Association WebAwards judge.
News Releases:
Free Copywriting Teleseminar for Small Businesses
Web copy expert Jan O’Daniel shares 6 common copywriting mistakes and 10 Secrets to Great Web Copy. Small business owners and solopreneurs will leave this call armed with ideas and tactics for writing concisely, clearly and conversationally — without tearing their hair out.
New, Low-Cost Alternative to Hiring Expensive Copywriter
Veteran copywriter and communication coach Jan O’Daniel rolls out a customized, half-day training workshop that teaches writers and non-writers everything they always wanted to know about great web copy but were afraid (or didn’t know) to ask.
Secret Revealed: How Small Businesses Can Afford Big-Brand Relationship Marketing
What do HP, Allstate, NASCAR and Slim-Fast have in common? They all use e-newsletters to capture the attention (and dollars) of their customers. Veteran communication strategist Jan O’Daniel says even small business owners can capitalize on big-brand relationship marketing with a well-thought e-newsletter campaign.
Interactive Indies to Present Maximum Marketing for Minimal Money Seminar
Interactive and social media experts Ruth Milligan, Jan O’Daniel, David Culbertson, Bryan Huber, Paul Milligan and Andy Brush share best practices for leveraging the internet, video and social media to not just survive, but thrive, in a down economy.
Tip Sheets:
- 3-Step Success Formula for Grabbing Customers’ Attention in a Slower Economy
- 5 Secrets for Turning “Fine” Copy into Great Copy
- 6 Foolproof Ways to Unstick Stuck Writing & Thinking
- Deadliest Catch: 4 Writing Mistakes to Avoid
- Get Great Copy Reality Check
- Instant Copy Makeover: 3 Top Tips
- 3 Daily Habits to Help Non-Writers Become Writers
- 6 Assumptions You Should Never Make About Web Copywriting
- 18 Reasons to Create an E-Newsletter Strategy
Articles:
Jan’s publication credits are extensive, ranging from white papers to case studies to blog posts to feature articles on a wide variety of topics, including health care, food, travel and, of course, communications and the internet.
She’s been a regular contributor to the nation’s largest publisher of metropolitan business newspapers, a freelancer for the leading provider of database and loyalty marketing services for radio and TV, and has been published on MSNBC.com.
Jan’s award-winning collaborative work also has been referenced on InternetRetailer.com and in The Open Brand by Kelly Mooney and Nita Rollins, PhD.
Testimonials:
Jan thinks it’s nice to be appreciated — and even nicer to be able to share what her clients say. She shares these comments out of gratitude for her clients’ confidence, and works hard to earn their trust.
“Jan is an amazing writer who really knows her stuff. She possesses both a strong technical command of the language and boundless creativity. The end result is always a pleasure to read.” — Kelly Mooney, President, Resource Interactive
“In short, Jan is a great partner. Jan earns high marks across the board. She’s very easy to work with, flexible in her approach, easily accommodates the project team’s scheduling needs, insightful and detailed in her work, thorough, on time and on-brand, and most impressively, very open to feedback, input, and constructive criticism in an effort to make the work better.” — Christopher Barcelona, Vice President, Strategic Planning, Blue Diesel
“Jan is a star. What a pleasure it was working with her. From the moment she walked into my office to that which she delivered the product, she understood the intent of the message and how to reach the consumer.” — Brian Workman, Interactive Marketing Manager, Exterior Portfolio
“Jan was a critical player in relaunching wendys.com. Her ability to quickly understand our brand essence and translate it into thousands of words and phrases was impressive. You don’t have to coach her … she gets it.” — Pam Gurwin, Brand Manager, Wendy’s International
“Jan took a complicated project, assessed it and produced a succinct and clear document that captured the emotion and personality we were looking for with a minimal amount of information. I look forward to working with her again!” — Brent Emery Kronk, Account Director, Huber + Co.
Client List:
Jan has created online and offline copy for some of the world’s most well-known brands, including these: