Contact: Jan O’Daniel 614.301.5037
Date: Jan. 6, 2009
FOR IMMEDIATE RELEASE

SECRET REVEALED: HOW SMALL BUSINESSES CAN AFFORD
BIG-BRAND RELATIONSHIP MARKETING

Columbus, OH — What do HP, Allstate, NASCAR and Slim-Fast have in common? They all use e-newsletters to capture the attention (and dollars) of their customers.

But veteran communication strategist Jan O’Daniel says raising top-of-mind awareness, deepening customer relationships and growing market share isn’t limited to the big guys.

“Even small business owners can capitalize on big-brand relationship marketing,” says O’Daniel. “Done right, an e-newsletter campaign can help small and solo businesses grow.”

O’Daniel says that although e-newsletters are now commonplace among nationally known brands, many small businesses aren’t leveraging the tool.

“Many small business owners simply aren’t aware of the power of e-newsletters — or ezines as they’re sometimes called,” says O’Daniel. “And, even if they do, they oftentimes don’t know where to begin to launch a campaign.”
 
So O’Daniel teamed up with marketing veteran Jennifer Hodroge for a three-part podcast entitled, How to Start an Ezine: Creating an E-Newsletter Strategy.

Says Hodroge, “Since the idea of doing an e-newsletter can be a little overwhelming to some business owners, we created a ‘how-to’ guide that walks them through the process.”

The three-part podcast covers the when, why and how of creating an e-newsletter campaign with a special emphasis on creating “killer content.”  to Start an Ezine: Creating an E-Newsletter Strategy is  available for immediate download for just $29 and includes a free bonus, the quick-start planning guide.

For more information, small business owners and solopreneurs can contact Jan O’Daniel at 614.301.5037.

Jan O’Daniel is a web copy expert and communication strategist who coaches writers, corporate communicators, marketers and entrepreneurs in the art of writing well and communicating effectively. Sign up for free monthly tips, insights and how-tos at http://www.getgreatcopy.com/free-enewsletter/.

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