Contact: Jan O’Daniel 614.301.5037
Date: Feb. 3, 2009
FOR IMMEDIATE RELEASE

NEW, LOW-COST ALTERNATIVE TO HIRING EXPENSIVE COPYWRITER

Columbus, OH — “We can’t afford to hire an in-house writer or freelancer right now.” “We want to learn how to be better writers ourselves so we can refresh our web site content more often.” “Our CEO needs to learn to write better posts on her blog!”

Big brands, corporate communicators and small businesses all struggle with doing more with less — especially when it comes to allocating resources to interactive copywriting.

So web copy expert and communication strategist Jan O’Daniel has launched a new workshop to help transform ordinary people into extraordinary interactive writers. How to Write Great Interactive Copy: Basic Training is designed to help both non-writers and writers of all experience levels learn to write better, faster and smarter.

“I love coaching people on some of the techniques and shortcuts it’s taken me more than 20 years to learn,” says O’Daniel. “You know the old saying, ‘Give a man a fish and he eats for a day; teach a man to fish and you feed him for a lifetime’? That’s what I’m doing with this workshop. Of course, this won’t replace the value that a professional communicator and strategic copywriter can bring to the table; however, there are times when businesses simply don’t need to hire their copy needs out — but only if they’re properly trained.”

O’Daniel’s workshop provides plenty of proven advice, practical help and hands-on experience. Participants will learn how to:

• Overcome writer’s block and writer’s anxiety with the help of two practical “get-unstuck” plans
• Generate ideas and jump-start creativity with three sure-fire techniques
• Create compelling, targeted copy that gets audiences to take action
• Use shortcuts to write killer headlines and actionable, results-driven copy
• Self-edit copy to create tight, concise, readable online content

Says workshop alum, Susan Weil of Milligan Communications: “There are a lot of snoozer workshops out there. What Jan has to offer is so engaging and PRACTICAL. I walked away from our session with a sense of empowerment and a fresh vision.”

O’Daniel, principal of Get Great Copy, coaches writers, corporate communicators, marketers and entrepreneurs in the art of writing well and communicating effectively.

For more information, contact Jan O’Daniel at 614.301.5037 or jan@getgreatcopy.com.

Jan tweets about breaking news as it relates to communication, marketing, writing, and interactive & social media. Follow Jan on Twitter @getgreatcopy. Jan also blogs about communication best practices and shares insights and ideas for writing well at http://www.getgreatcopy.com/blog.

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