Insource

Capabilities brochure

The Project

Develop a print piece to compel the C-suite to take notice

My Approach

Every company has a story to tell. And it seems they all want to tell it to the C-suite, the high-level decision makers with the power to spend, buy and influence. While C-level executives are technologically savvy, print collateral remains very high on their list of attention getters. Even so, getting the attention of this hard-to-reach audience requires more than a ho-hum or gimmicky leave-behind.

  • Created a high-end capabilities concept
  • Developed a storytelling strategy
  • Wrote provocative copy to engage CEOs and CFOs without alienating middle managers
The Results

A sophisticated capabilities brochure that yielded a high response rate and new positioning with a coveted audience segment

The Client’s Viewpoint

“Jan is a great listener. She is very good at balancing creativity, reality, fun stuff, wild stuff, criticism, her ideas and your ideas.”

Insource SMG

Copy Excerpt

WELCOME TO THE NEW NORMAL.

Where profit and growth are no longer tied to the status quo. Where traditional cost-containment measures are no longer good enough. And where overspending is no longer acceptable on any front.

WELCOME TO SMARTER SPEND MANAGEMENT STRATEGIES THAT DRIVE COSTS DOWN, AND PROFIT AND PERFORMANCE UP.

Certainty is a narrow path.

THE FUTURE IS ALWAYS DIFFICULT TO PREDICT, but one thing is sure:

Results come from insight.

Insight comes from knowledge.

And knowledge comes from experience.

As former pricing, finance and client strategy executives experienced in transportation, technology and telecom, we’re at the table with Fortune 500 giants and successful mid-level organizations and companies just like yours, providing transparency into highly negotiable and typically non-transparent costs.

Our strategic data interpretation narrows the gap at the negotiation table, giving you a cost-savings perspective with bottom-line impact.

Insight is a powerful partner.

WITHOUT INSIGHT, NUMBERS ARE JUST FIGURES on a page. The best pricing agreements are the ones that leverage the inherent value of hidden data, preserve your supplier relationships and service levels, and yield improved pricing, terms and conditions.

Being overcharged is not an option.

THE FACT IS, WE CAN DO MORE WITH YOUR PRICING AGREEMENTS.

More than you may think possible. More than your internal team alone could do or has done. And more than your current agreements allow.

We analyze existing transportation, technology and telecom costs, organize and prepare relevant data for your renegotiation efforts, and optimize and improve new and existing pricing agreements that result in immediate and significant savings.

Good pricing is out there.

Extraordinary pricing requires Insource.

OUR EXPERTISE AS INDUSTRY INSIDERS gives us the unique ability to identify negotiable, non-transparent line items and secure significant savings on your behalf.

We complete hundreds of contracts, transactions and negotiations every year, so we’re able to effectively leverage what’s happening in the marketplace and in your industry right now – not what worked three, two or even one year ago.

ARE YOU READY FOR NEW AND POWERFUL INSIGHTS THAT PRODUCE MEANINGFUL RESULTS?

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