Create a microsite to help introduce a new product to the market
Product packaging is notorious for making dead-end promises to online visitors. For example, rarely does a web site offer “more information” than the product packaging itself — unless, of course, the site is rich with robust, original content, including a virtual garden game.
An interactive, information-cum-entertainment tool to drive trial and long-term success of one of the biggest product launches in company history
“Feedback from both internal and external partners has been extremely positive. We needed a web-based communication tool as a key element of our overall marketing plan and this site is a great way to educate both plant food users and non-users on how to use Miracle-Gro LiquaFeed, explain what makes it new and different, and display the big, beautiful results you can achieve by using Miracle-Gro® Plant Food.”
The Magic of Miracle-Gro® Plant Food
You don’t have to be a great gardener to love the beauty of a lush, colorful gardenscape. You just need to make sure plants have the essentials: soil, water, sun and food.
Sure, plants can live with just soil, water and sun. But they thrive when they’re fed – even just a little.
The LiquaFeed® Difference
Gardeners are passionate, even obsessive, about the care they put into tending a garden. That’s because a gorgeous garden offers up its own kind of reward, no matter how much (or how little) time you put into it.
Naturally you’ll want to do everything you can to create a greenscape that’s as beautiful, colorful and lush as possible.
That’s where the Miracle-Gro® LiquaFeed® Ready-to-Use Plant Feeding system can help.
Client: Miracle-Gro Liquafeed
Type: Digital & Social