The Davey Tree Expert Company

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Concepting, art direction & copywriting

The Project

Re-invent a consumer-facing self-mailer

My Approach

Turn the mailer literally on its ear, completely rethinking strategy, size and orientation, copy and content.

  • Developed a “change strategy” behind the who, what, why and how of this long-standing marcom mailer
  • Brought ideas to life with a sketch/layout and detailed design direction
  • Wrote short, pithy, relevant, magazine-style content to the benefit of homeowners
The Results

A stunning makeover with equally stunning response rates

The Client’s Viewpoint

“One of our VP’s described it as ‘award-winning’ and we definitely plan to submit it (for an award) within our industry.”

Copy Excerpt

Click the image above for a readable PDF.