Direct mail campaign (nonprofit)

The Project

In 2 hours, create a direct mail piece to introduce a new program to potential donors

My Approach

With a brand new program, a few basic details and an extra-tight timeline, the only way to get potential donors to give generously was to go straight to the heart with a clear message and a bold emotional appeal.

• Developed the creative direction of the piece by swapping out the usual “this is who we are and what we do” in favor of a more personal narrative
• Created a pithy headline to entice potential donors to read on
• Streamlined client-provided details and wove them into a cohesive story designed to create emotional investment on the part of the reader

The Results

An attractive one-sheet that compelled donors to support the new program

The Client’s Viewpoint

“I am very happy with the outcome of this super-high-rush job. We are rocking it out! Thank you, thank you, thank you!”

The Red Thread Promise

Copy Excerpt

Fund the Fun

Introducing Camp Jake Richard, the first summer camp for St. Vincent’s Center for Handicapped Children in Port-au-Prince, Haiti. For the precious orphans of St. Vincent’s, Camp Jake Richard will turn a long, hot summer with no family, no school, and no respite from cultural ridicule into a summer to remember.

About the Camp

Camp Jake Richard is an annual summer camp especially for the disabled children of St. Vincent’s. Located at a former monastery on the beach in Montrois, on the northern coast of Haiti, the camp will be held for two, 10-day sessions each summer.

The children of St. Vincent’s will travel just 2.5 hours north by bus to reach the camp that is worlds away from their everyday lives in the city.

There they will be greeted by a volunteer staff of counselors with varying backgrounds, chosen for their ability to provide both a fresh and cohesive camp experience.

Staff will include interpreters for the deaf, musicians, artists, cooks, craftspeople and mentors to help with the children’s physical limitations.

While at camp, the children will be encouraged to express themselves creativity, to let loose physically and emotionally, and to explore life in ways that hopefully will broaden their horizons and deepen their self confidence.

Contribute to Camp

When you send a donation in support of Camp Jake Richard, you do more than send money—you send hope to a Haitian child with a disability.

Client: The Red Thread Promise

Type: Marcom