The training course to transform ordinary people into extraordinary writers

Learn how to write for the web, including blogs and emails, with these powerful tips and proven techniques. Designed for both writers and non-writers who must write.

Available as a customized ½-day, on-site workshop or teleseminar.

As a web copy expert and veteran copywriter, I draw on my 20+ years of experience to teach you what it took me my career to learn. During this engaging, interactive workshop, I’ll share real-world examples, discuss proven strategies and offer practical writing shortcuts that will make a real difference in the quality and quantity of your online copy.

Thank you for all of the information you shared. There are a lot of snoozer workshops out there. What you have to offer is so engaging and PRACTICAL. I walked away from our session with a sense of empowerment and a fresh vision. — Susan Weil, Director of Public Relations, Milligan Communications

Watch a video testimonial from Meredith Liepelt of Rich Life Marketing.
Watch a video testimonial from Joe Baer of ZenGenius.

And because I want you to get the most value out of this workshop, I’ll customize it to your industry and feature ideas specific to your current challenges. Workshop participants will leave feeling energized, inspired and bursting with creative ideas and strategies they can implement within minutes of leaving the session.

Want even more customization?
Ask me about my two-part, five-hour workshop designed to build even more fluency through specialized homework assignments. Using one to three of your current online writing challenges as the basis for this workshop, participants will be given pre- and post-session homework that will serve as the basis for the workshop. The workshop is divided into one, two-hour session and one, three-hour session over a two-day period. Pricing varies based on the amount of customization required.

How to Write Great Interactive Copy: Basic Training
Designed for both non-writers and writers of all experience levels, this workshop provides plenty of proven advice, practical help and hands-on experience. Participants will learn how to:

• Overcome writer’s block and writer’s anxiety with the help of two practical “get-unstuck” plans.
• Generate ideas and jump-start creativity with sure-fire techniques.
• Create compelling, targeted copy that gets audiences to think, feel and do what you want.
• Use shortcuts to write killer headlines and actionable, results-driven copy.
• Self-edit copy to create tight, concise, readable online content.

What’s Included
The workshop includes:

• Customized, four-hour, on-site training session or remote teleclass.
• Workshop handouts featuring best practices for interactive copywriting.
• Hands-on practice exercises and instructor feedback.
• On-the-spot reviews and roundtable discussions.
• Post-workshop follow up and/or critique.
• Subscription to the Get Great Copy monthly e-newsletter.

Ready to get started?
Contact me to ask questions, check rates and availability, or schedule your workshop. Group discounts available.