When it comes to marketing communications, how smart is yours?

Even though we’re living in the internet age, well-executed marketing collateral (also called marcom or print collateral) still has its place in B2B and B2C communication — but only if it’s part of an integrated, holistic marketing plan.

I can help you decide when to use marcom to communicate with your audience and, more importantly, create marcom copy that will grab your audience’s attention, support your business objectives and drive results.

As a veteran marcom writer, I’m highly skilled and experienced in creating original content, repurposing copy and tightly editing for flow and clarity. I’ve worked with multinational companies on their commercial and technical communications, including case studies, product literature, white papers, and trade magazine articles. In fact, one of my new product introduction direct-mail letters directly resulted in over a half-million dollars in product sales within just three days.

In 1996, I became accredited in public relations, earning my PRSA designation, and in 2000 I won a PRISM award from the Central Ohio Chapter of PRSA for my work on a four-color educational brochure.

As an experienced marcom strategist and writer, I can create, edit or repurpose:

• White Papers & Case Studies
• Reports & How-to Guides
• Data Sheets, Brochures & Press Releases
• Direct Mail Letters, Postcards and Email Blasts

Contact me for availability and rates.